It felt like I was stepping into another world… A “secret society” of sorts, where cell phones were confiscated and every media outlet in the room (including Spin magazine and the music/pop culture icon known as Rolling Stone Magazine!) had their equipment checked, scoped out and inspected for the slightest possibility of a video leak. (Actually I may have been the only one and I have to admit to still kinda sorta feelin’ a way about that!)
The location was Santos Party House, downtown New York’s latest and greatest performance space. And the artist who appealed to his fans to step away from their connections in social media and networking (No tweeting, Facebooking, texting or video was allowed during the show!! I actually heard a few gasps as young people, who’ve grown up in the age of MySpace and instant gratification sent out those last few texts and tweets before falling into the abyss of music.) was none other than Jermaine Lamarr Cole, known to the music masses simply as J. Cole.
The Fayetteville, North Carolina native and Roc Nation newcomer let the fans know that, in spite of a broken ankle, he came as he wanted no pity. To him, this session was about nothing but the music. “If you came to listen, thank you for coming,” he said graciously. “But if you came to drink and talk and all that, please step to the back. This is ’bout to be some real shit.” ‘Nuff said! Look out for the release of his debut album, Cole World: The Sideline Story on September 27th.